Market Insight: Spout Pouch Style Baby Food Is Blooming

Market Insight: Spout Pouch Style Baby Food Is Blooming

Happy Family, the organic baby food makers, started its organic baby food business in 2006 with $115,000 in sales. In 2011, the pouch style baby foods' sales was up to $35 million.
"The top pouch is the spinach, mango and pear flavor. At 3.5 ounces and 60 calories, parents are smitten with the idea of getting their kids to eat spinach." Shazi Visram, the founder & CEO of Happy Family said.

How’s popular is baby food spout pouch

Happy Family said, “Squeezable baby food pouches of organic baby food have been hitting the market for over 5 years and exploded in popularity.”
“Parent Friendly” makes spout pouch baby food be so popular
Parents love the pouches for the convenience: They can squirt the puree onto a spoon for the baby; when the child gets older, he or she can suck the food straight out of the pouch. There is very little mess. In the last few years, Gerber and other power players in the baby food market added pouches to their product lines, and not just for organics, according to Mintel. And just as conventional baby foods come in pouches these days, some organics are sold in jars.

Who else in the pouch-style baby food market?

Gerber, Heinz, Plum Organics, Sprout, and other baby food players added the spout pouch-style baby food & expanded its product lines with baby food pouch.

Reference:
www.logospack.com.hk

3 Fresh Pet Food Bag's Ideas in 2013

PMMI (The Packaging Machinery Manufacturers Institute) publishes the new Pet Food Market Assessment 2013. According to PMMI, the report is primarily derived from dozens of in-depth interviews with manufacturers and others who work closely with the industry.

Packaging Trends In Pet Food Sector
Now, I would like to share the part related to packaging. Here are some highlight of the packaging trends in pet food sector, which are driven & consolidated by pet owners' needs.

• Re-closable features - a common & useful way to maintain the freshness of pet food, especially in multi-use packages
• Convenience and ease of use are on the rise. For example  light and carrying handles, which is for women or elderly pet owners; cap closures to make opening treat packages easier, etc.
• Designed shape packaging - The best way to stand out on the shelves. Yet, filling, labeling & staying in place are the challenges.

3 Fresh Pet Food Bags Ideas For You

After reading the highlights, are you looking for packaging solutions for your pet foods? Now, I'm going to show you some pet food bags that meet above market needs.

1. Top Slider Pet Food Bag

   

   1.5 KG Top Slider Flexibox Pouch (Left) 10 KG Top Slider Side Gusset Bag (Right)
   Produced By Li Pack

   It is not common in pet food sector, but I think it will be the hot packaging in 2013. When comparing to resealable zipper, top slider is much easier to be opened. As it is new to pet owners, top slider pet food bags are good for market differentiation
2. Flexibox Pouch

   

   Resealable Flexibox Pouch 
   Produced By Li Pack            

   Flexibox pouch, or known as flat bottom bag or box pouch, is eye catching on the shelf. Although the shape cannot be customized, 5 total blank printing panels are open for designers. Many printing value-added features, such as, D-metalization, carrying handle, resealable zipper, top slider, are available for flexibox pouch, it is another way to stand out in marketplace.
3. Stand Up Retort Pouch

   

   Stand Up Retort Pouch
   Produced By Logos Packaging        

   Stand up retort pouch is specially designed for wet pet food. It is the best substitute for cans or glasses. As it is made of laminated materials, stand up retort pouch is very light. Easy opening is another competitive benefits of stand up retort pouch. Pet owners can open it by "tearing". You can imagine how's user-friendly it is.

Reference:
PetFoodIndustry.com: http://www.petfoodindustry.com/

PMMI(The Packaging Machinery Manufacturers Institute): http://www.pmmi.org/

Li Pack Corporation Ltd: http://www.petfoodbag.com

Logos Packaging Holdings Ltd: http://logospack.com.hk/

New Idea Of Ice Cream Packaging

Lotte Coolish Ice Cream Series

Do you believe that ice cream can be packaged in a resealable spout pouch? Lotte, an innovative food company, makes a revolutionized change by packaging its new product "Coolish" with an innovative squeezable cheerpack.

To meet the specific needs of ice cream, the structure of cheerpack need to be upgraded. Additional insulating micro-layer of foam polymer is added for ice cream cheer pack, the new layer keeps the ice cream be cooler in use. What's more, the insulating foam polymer keeps customers away from cold package, so customers can held the ice cream comfortably.

Squeeze to eat

Actually, using cheer pack for ice cream packaging is considerate and user friendly. It lets customers, especially for the kids, to squeeze up the ice cream and eat out of a tube.So kids can enjoy the ice cream cleanly and safely and parents don't have to worry about "how to feed the kids cleanly?" .

Summer is coming. I wish all ice cream manufacturers can take this golden chance to be growth rapidly in 2013 ice cream market.

P.S. This is the Coolish Commercial TV ad. You can see how user friendly the spout pouch is.

Reference:
Lotte : http://www.lotte.co.jp/products/catalogue/ice/07.html
Logos Packaging: http://logospack.com.hk/packaging_list.php?id=114

Moving From Cans To Retort Pouches

In the beginning of 2013, I made a prediction about ready to eat food packaging as I found that many global food brands, such as, Heinz, Campbell, Knorr, started to use the stand up retort pouch for their new ready soup or ready food packaging.

Tesco ready soup in retort pouch

Now, Tesco PLC, the world's largest retailers, re-designs its private label ready soup from cans to stand up retort pouches in 2013. See? Retort pouches ,the latest and innovative ready food packaging, are really on the rise. Thanks to the excellent graphics printing panels, advanced printing technologies & variety of value added functionality, retort pouches offer market differentiation. It grabs customers attentions in a competitive market. It's clearly the major reason that many and many ready food manufacturers and private label ready soup companies start to use retort pouch for its ready food and ready soup.

Now, I'm not going to list out all retort pouch benefits to customers and producers here. If you're interested in retort pouches, you can read my previous blog or click here for more information.

I really wish this blog can give you some fresh packaging ideas about the ready to eat food packaging and help your business to be successful in 2013.

Lastly, i would like to share you a quote from Gail Sheehy.
"If we don't change, we don't grow. If we don't grow, we aren't really living"

Reference:
Logos Packaging Holding Ltd: http://logospack.com.hk/index.php
Tesco: http://www.tesco.com/
Gail Sheehy: http://www.gailsheehy.com/

New Yogurt Packaging: Stand Up Spout Pouch

How can your yogurt to stand out in a competitive market? yes, eye catching packaging design is the one of the possible ways to differentiate your products.And it's probably the most effective and direct strategy for product differentiation.

Recently, majority of yogurts are in this kind of packaging:

The Most Common Yogurts Packaging

Yes, these packaging methods are good for extending yogurt shelf life and standing stable on the shelf. Yet, it's so boring. Too many yogurts are packaged in this format, it's not easy to grab customers' attention at point of sales. 

So, let's show you some innovative & eye catching yogurt packaging: 

Plum's Yogurt Spout Pouch

Yes, spout pouch. Using spout pouch be the yogurt packaging not only brings the marketing benefits to producers, light-weight spout pouch also enhances the portability and convenience.Customers can consume the yogurt anywhere & anytime as you can just squeeze to consume it. Therefore, spout pouch is the perfect packaging for yogurt. It's the win-win packaging solution for customers and producers.

DairyBelle launched the trendy yogurt series with spouted pouch in End of Nov 2012

How about you? Be the market leader or market followers in yogurt market?

Reference:

• Spout Pouch Details Features & Showcases: http://www.lipackhk.com/enProduct.aspx?cid=43
• Plum Organics Yogurt: http://www.plumorganics.com/products/yogurt-mashups-strawberry-lemonade
• Dairy Belle Yogurt: http://www.dairybelle.co.za/

Ready To Eat Food Packaging Predictions For 2013

Anyone likes ready to eat(RTE)foods? Why do you like them? Yes, they're convenient. We can consume the ready to eat foods anywhere & anytime. In last century, cans or glasses were the only packaging methods for canning. Undoubtedly, they were excellent barrier, which extended the foods' shelf life. However, most of the nutrition value were lost during the retort process. That's why more & more protesters state that RTE foods are unhealthy.

Now, I'm pleased to tell you that there's a healthier RTE food packaging, called retort pouch. It's the most latest packaging technology for ready to eat food.

Campbell Go series - Retort Pouch
Let's take a look of retort pouch - the food packagers of the year（Campbell Soup Company):

2012 Campbell Go Series - Replace Can by Retort Pouch 

See, isn't it look good? Campbell enjoys the first mover advantage of retort pouch. New Campbell Go series got the packaging awards & boosted the sales & brand awareness by using retort pouch.As retort process time is shorter when using retort pouch, loss of nutrition value is greatly reduced and taste better. In other words, retort pouch packaging is profitable for producers & healthier for customers.

2013 Prediction of Ready To Eat Food Packaging

Retort Pouch is environmental friendly as less wastes & materials will be produced.

Nowadays, consumers are willing to pay more for their health & environment.Retort pouch is the sustainable packaging as it reduces materials & wastes. Although the production method of using retort pouch will be totally different with can, I still believe that retort pouch is the leading packaging, which helps businesses to stay ahead in 2013. Let's enjoy the first mover advantage with Campbell Soup Company.

Happy New Year! Welcome to ask and share with me about retort pouch or other ready to eat food packaging :)

Reference:
1 Food Packagers - Campbell Soup Company
http://www.foodandbeveragepackaging.com/articles/85927-food-packagers-of-the-year-highlighting-four-companies?v=preview
2 Retort Pouch Features
http://www.lipackhk.com/enProduct.aspx?cid=41
3 Campbell Go Series
http://www.campbellsgo.com/