Moving From Cans To Retort Pouches

In the beginning of 2013, I made a prediction about ready to eat food packaging as I found that many global food brands, such as, Heinz, Campbell, Knorr, started to use the stand up retort pouch for their new ready soup or ready food packaging.

Tesco ready soup in retort pouch

Now, Tesco PLC, the world's largest retailers, re-designs its private label ready soup from cans to stand up retort pouches in 2013. See? Retort pouches ,the latest and innovative ready food packaging, are really on the rise. Thanks to the excellent graphics printing panels, advanced printing technologies & variety of value added functionality, retort pouches offer market differentiation. It grabs customers attentions in a competitive market. It's clearly the major reason that many and many ready food manufacturers and private label ready soup companies start to use retort pouch for its ready food and ready soup.

Now, I'm not going to list out all retort pouch benefits to customers and producers here. If you're interested in retort pouches, you can read my previous blog or click here for more information.

I really wish this blog can give you some fresh packaging ideas about the ready to eat food packaging and help your business to be successful in 2013.

Lastly, i would like to share you a quote from Gail Sheehy.
"If we don't change, we don't grow. If we don't grow, we aren't really living"

Reference:
Logos Packaging Holding Ltd: http://logospack.com.hk/index.php
Tesco: http://www.tesco.com/
Gail Sheehy: http://www.gailsheehy.com/

New Yogurt Packaging: Stand Up Spout Pouch

How can your yogurt to stand out in a competitive market? yes, eye catching packaging design is the one of the possible ways to differentiate your products.And it's probably the most effective and direct strategy for product differentiation.

Recently, majority of yogurts are in this kind of packaging:

The Most Common Yogurts Packaging

Yes, these packaging methods are good for extending yogurt shelf life and standing stable on the shelf. Yet, it's so boring. Too many yogurts are packaged in this format, it's not easy to grab customers' attention at point of sales. 

So, let's show you some innovative & eye catching yogurt packaging: 

Plum's Yogurt Spout Pouch

Yes, spout pouch. Using spout pouch be the yogurt packaging not only brings the marketing benefits to producers, light-weight spout pouch also enhances the portability and convenience.Customers can consume the yogurt anywhere & anytime as you can just squeeze to consume it. Therefore, spout pouch is the perfect packaging for yogurt. It's the win-win packaging solution for customers and producers.

DairyBelle launched the trendy yogurt series with spouted pouch in End of Nov 2012

How about you? Be the market leader or market followers in yogurt market?

Reference:

• Spout Pouch Details Features & Showcases: http://www.lipackhk.com/enProduct.aspx?cid=43
• Plum Organics Yogurt: http://www.plumorganics.com/products/yogurt-mashups-strawberry-lemonade
• Dairy Belle Yogurt: http://www.dairybelle.co.za/

Ready To Eat Food Packaging Predictions For 2013

Anyone likes ready to eat(RTE)foods? Why do you like them? Yes, they're convenient. We can consume the ready to eat foods anywhere & anytime. In last century, cans or glasses were the only packaging methods for canning. Undoubtedly, they were excellent barrier, which extended the foods' shelf life. However, most of the nutrition value were lost during the retort process. That's why more & more protesters state that RTE foods are unhealthy.

Now, I'm pleased to tell you that there's a healthier RTE food packaging, called retort pouch. It's the most latest packaging technology for ready to eat food.

Campbell Go series - Retort Pouch
Let's take a look of retort pouch - the food packagers of the year（Campbell Soup Company):

2012 Campbell Go Series - Replace Can by Retort Pouch 

See, isn't it look good? Campbell enjoys the first mover advantage of retort pouch. New Campbell Go series got the packaging awards & boosted the sales & brand awareness by using retort pouch.As retort process time is shorter when using retort pouch, loss of nutrition value is greatly reduced and taste better. In other words, retort pouch packaging is profitable for producers & healthier for customers.

2013 Prediction of Ready To Eat Food Packaging

Retort Pouch is environmental friendly as less wastes & materials will be produced.

Nowadays, consumers are willing to pay more for their health & environment.Retort pouch is the sustainable packaging as it reduces materials & wastes. Although the production method of using retort pouch will be totally different with can, I still believe that retort pouch is the leading packaging, which helps businesses to stay ahead in 2013. Let's enjoy the first mover advantage with Campbell Soup Company.

Happy New Year! Welcome to ask and share with me about retort pouch or other ready to eat food packaging :)

Reference:
1 Food Packagers - Campbell Soup Company
http://www.foodandbeveragepackaging.com/articles/85927-food-packagers-of-the-year-highlighting-four-companies?v=preview
2 Retort Pouch Features
http://www.lipackhk.com/enProduct.aspx?cid=41
3 Campbell Go Series
http://www.campbellsgo.com/