Next Generation Of Ready Drinks Packaging

Seagram's newline of single serve ready to drink Frozen Malt Beverage Flavors

Do You know North American Breweries? It's the largest independently-owned beer company in US. It launches a new line of single serve ready to drink frozen flavored malt beverages (FMBS).

New Pouch Packaging for Seagrams' FMBS

You see,the packaging is changed from the glass bottle into the a flexible pouch. It's lighter, easy to pour, easy to consume. What's a considerate packaging:)

I think many people like this new packaging for ready drinks,at least all my friends love it.If there is a spout on the pouch,this packaging will be perfect!

"Customers are interested in easy-open and close, ease of pouring and serving and easy to hold packaging.",BevNet Magazine Oct 2012 reported. I totally agree with it.To survive in a high competitive market, business has to understand and solve customers' needs. Leveraging packaging innovation with product innovation is the only way to solve the consumer needs and make profits. That's why i always think that spout pouch is the new trend of beverage & liquor packaging packaging and will replace all PET bottle & glass bottle in the future. Do you agree?

Please share your minds, maybe we can find another "WOW" idea for ready drinks packaging.

More Information:
Seagram new FMBS introduction: http://www.seagramsescapes.com/FrozenFlavors/
Spout Pouch Benefits: http://www.lipackhk.com/enNewsInfo.aspx?id=117