Packaging is everything!

Packaging is everything. Who doesn’t like awesome & innovative packaging? A product with better packaging is worth more in customers’ mind. To be a marketer, you should pay more attention about how you package your products. Selecting the right packaging for your products is a kind of philosophy. “Right” packaging makes a mid-range product be a premium products. Let’s consider the difference between the rival companies and Apple with a similar specification smartphone . For example, rival companies’ accessories are wrapped by tough plastics, which fully protect the products,yet,  it’s not user friendly. How about Apple? Apple’s well-designed packaging box, which allows customers to get the charge, USB cable, other accessories easily at one time. From packaging the product itself to packaging box, Apple provides an excellent user experience to customers. So, you know how important packaging is?

Tips for choosing the right packaging specifications

Packaging is not only the aesthetics, a “right” packaging can protect your products, deliver a message to your customers, build up your brand as well as make your products be more user-friendly, which is the major and the most important packaging’s function.

To design a package of your product, there are many and many factors should be paid attention and considered. Here is a simple checklist for you when you are designing your products’ packaging:

1.Barrier
2.Stiffness
3.COF
4.Sealing properties
5.Pollution resistance
6.Hot Tack
7.Formability
8.Puncture resistance
9.Mechanical Strength
10.Printability
11.Gloss
12.Opacity/Transparancy
13.Heat Resistance
14.Corrosion Resistance
15.Electrostatic Properties
16.Easy Tear
17.Easy Peel

To sum up, marketer should find a packaging which fulfills your requirements with a minimum of materials and costs.