Market Insight: Spout Pouch Style Baby Food Is Blooming

Market Insight: Spout Pouch Style Baby Food Is Blooming

Happy Family, the organic baby food makers, started its organic baby food business in 2006 with $115,000 in sales. In 2011, the pouch style baby foods' sales was up to $35 million.
"The top pouch is the spinach, mango and pear flavor. At 3.5 ounces and 60 calories, parents are smitten with the idea of getting their kids to eat spinach." Shazi Visram, the founder & CEO of Happy Family said.

How’s popular is baby food spout pouch

Happy Family said, “Squeezable baby food pouches of organic baby food have been hitting the market for over 5 years and exploded in popularity.”
“Parent Friendly” makes spout pouch baby food be so popular
Parents love the pouches for the convenience: They can squirt the puree onto a spoon for the baby; when the child gets older, he or she can suck the food straight out of the pouch. There is very little mess. In the last few years, Gerber and other power players in the baby food market added pouches to their product lines, and not just for organics, according to Mintel. And just as conventional baby foods come in pouches these days, some organics are sold in jars.

Who else in the pouch-style baby food market?

Gerber, Heinz, Plum Organics, Sprout, and other baby food players added the spout pouch-style baby food & expanded its product lines with baby food pouch.

Reference:
www.logospack.com.hk

New Idea Of Ice Cream Packaging

Lotte Coolish Ice Cream Series

Do you believe that ice cream can be packaged in a resealable spout pouch? Lotte, an innovative food company, makes a revolutionized change by packaging its new product "Coolish" with an innovative squeezable cheerpack.

To meet the specific needs of ice cream, the structure of cheerpack need to be upgraded. Additional insulating micro-layer of foam polymer is added for ice cream cheer pack, the new layer keeps the ice cream be cooler in use. What's more, the insulating foam polymer keeps customers away from cold package, so customers can held the ice cream comfortably.

Squeeze to eat

Actually, using cheer pack for ice cream packaging is considerate and user friendly. It lets customers, especially for the kids, to squeeze up the ice cream and eat out of a tube.So kids can enjoy the ice cream cleanly and safely and parents don't have to worry about "how to feed the kids cleanly?" .

Summer is coming. I wish all ice cream manufacturers can take this golden chance to be growth rapidly in 2013 ice cream market.

P.S. This is the Coolish Commercial TV ad. You can see how user friendly the spout pouch is.

Reference:
Lotte : http://www.lotte.co.jp/products/catalogue/ice/07.html
Logos Packaging: http://logospack.com.hk/packaging_list.php?id=114

New Yogurt Packaging: Stand Up Spout Pouch

How can your yogurt to stand out in a competitive market? yes, eye catching packaging design is the one of the possible ways to differentiate your products.And it's probably the most effective and direct strategy for product differentiation.

Recently, majority of yogurts are in this kind of packaging:

The Most Common Yogurts Packaging

Yes, these packaging methods are good for extending yogurt shelf life and standing stable on the shelf. Yet, it's so boring. Too many yogurts are packaged in this format, it's not easy to grab customers' attention at point of sales. 

So, let's show you some innovative & eye catching yogurt packaging: 

Plum's Yogurt Spout Pouch

Yes, spout pouch. Using spout pouch be the yogurt packaging not only brings the marketing benefits to producers, light-weight spout pouch also enhances the portability and convenience.Customers can consume the yogurt anywhere & anytime as you can just squeeze to consume it. Therefore, spout pouch is the perfect packaging for yogurt. It's the win-win packaging solution for customers and producers.

DairyBelle launched the trendy yogurt series with spouted pouch in End of Nov 2012

How about you? Be the market leader or market followers in yogurt market?

Reference:

• Spout Pouch Details Features & Showcases: http://www.lipackhk.com/enProduct.aspx?cid=43
• Plum Organics Yogurt: http://www.plumorganics.com/products/yogurt-mashups-strawberry-lemonade
• Dairy Belle Yogurt: http://www.dairybelle.co.za/