New Idea Of Ice Cream Packaging

Lotte Coolish Ice Cream Series

Do you believe that ice cream can be packaged in a resealable spout pouch? Lotte, an innovative food company, makes a revolutionized change by packaging its new product "Coolish" with an innovative squeezable cheerpack.

To meet the specific needs of ice cream, the structure of cheerpack need to be upgraded. Additional insulating micro-layer of foam polymer is added for ice cream cheer pack, the new layer keeps the ice cream be cooler in use. What's more, the insulating foam polymer keeps customers away from cold package, so customers can held the ice cream comfortably.

Squeeze to eat

Actually, using cheer pack for ice cream packaging is considerate and user friendly. It lets customers, especially for the kids, to squeeze up the ice cream and eat out of a tube.So kids can enjoy the ice cream cleanly and safely and parents don't have to worry about "how to feed the kids cleanly?" .

Summer is coming. I wish all ice cream manufacturers can take this golden chance to be growth rapidly in 2013 ice cream market.

P.S. This is the Coolish Commercial TV ad. You can see how user friendly the spout pouch is.

Reference:
Lotte : http://www.lotte.co.jp/products/catalogue/ice/07.html
Logos Packaging: http://logospack.com.hk/packaging_list.php?id=114

New Yogurt Packaging: Stand Up Spout Pouch

How can your yogurt to stand out in a competitive market? yes, eye catching packaging design is the one of the possible ways to differentiate your products.And it's probably the most effective and direct strategy for product differentiation.

Recently, majority of yogurts are in this kind of packaging:

The Most Common Yogurts Packaging

Yes, these packaging methods are good for extending yogurt shelf life and standing stable on the shelf. Yet, it's so boring. Too many yogurts are packaged in this format, it's not easy to grab customers' attention at point of sales. 

So, let's show you some innovative & eye catching yogurt packaging: 

Plum's Yogurt Spout Pouch

Yes, spout pouch. Using spout pouch be the yogurt packaging not only brings the marketing benefits to producers, light-weight spout pouch also enhances the portability and convenience.Customers can consume the yogurt anywhere & anytime as you can just squeeze to consume it. Therefore, spout pouch is the perfect packaging for yogurt. It's the win-win packaging solution for customers and producers.

DairyBelle launched the trendy yogurt series with spouted pouch in End of Nov 2012

How about you? Be the market leader or market followers in yogurt market?

Reference:

• Spout Pouch Details Features & Showcases: http://www.lipackhk.com/enProduct.aspx?cid=43
• Plum Organics Yogurt: http://www.plumorganics.com/products/yogurt-mashups-strawberry-lemonade
• Dairy Belle Yogurt: http://www.dairybelle.co.za/