Mangrove Jack's British Series New Beer Pouch

Mangrove Jack's British Series New Beer Packaging - Beer Stand Up Pouch

Anyone likes beer? How's about brewing of beer? Sounds interesting, isn't it?
Today, i'm going to introduce the mangrove jack's British series. It uses the latest brewing technology in new beer packaging - stand up pouch.

What's special with beer pouch?

The latest beer packaging pouch provides the extraordinary contamination protection. As new beer packaging pouch is compatible for "cold fill", the delicate beer flavors and aromas, which are lost in traditional high temperature pasteurization, can be retained. So you can imagine how's good the beer taste now. :)

Insight from Mangrove Jack's British Series

New Coffee Brewing Pouch

I'm sure that stand up pouch technology will be the next generation of home brewing kit packaging. Light, simple, convenience, easy to carry, better taste are brewing stand up pouch's features. These are exactly what customers expect. Also, with wide range of additional features, business must be differentiated at point of sales. What do you think? If you want to know more business benefits of using beverage stand up pouch, read the BevNET passage here>>>




Reference:
Mangrove Jack's British Series:
http://www.mangrovejacks.com/core.php?psec=british_series
More Stand Up Pouch Introduction
http://www.lipackhk.com/enProduct.aspx?cid=57

Next Generation Of Ready Drinks Packaging

Seagram's newline of single serve ready to drink Frozen Malt Beverage Flavors

Do You know North American Breweries? It's the largest independently-owned beer company in US. It launches a new line of single serve ready to drink frozen flavored malt beverages (FMBS).

New Pouch Packaging for Seagrams' FMBS

You see,the packaging is changed from the glass bottle into the a flexible pouch. It's lighter, easy to pour, easy to consume. What's a considerate packaging:)

I think many people like this new packaging for ready drinks,at least all my friends love it.If there is a spout on the pouch,this packaging will be perfect!

"Customers are interested in easy-open and close, ease of pouring and serving and easy to hold packaging.",BevNet Magazine Oct 2012 reported. I totally agree with it.To survive in a high competitive market, business has to understand and solve customers' needs. Leveraging packaging innovation with product innovation is the only way to solve the consumer needs and make profits. That's why i always think that spout pouch is the new trend of beverage & liquor packaging packaging and will replace all PET bottle & glass bottle in the future. Do you agree?

Please share your minds, maybe we can find another "WOW" idea for ready drinks packaging.

More Information:
Seagram new FMBS introduction: http://www.seagramsescapes.com/FrozenFlavors/
Spout Pouch Benefits: http://www.lipackhk.com/enNewsInfo.aspx?id=117

Win-Win Pet Food Packaging : Wee Kitty Clumping Corn Litter Review

If you're looking for the cat litter review or comments of Wee Kitty Clumping Corn Litter, i'm sorry. However if you're ready to leave now, I'm sure you must be regret. 
Now i'm going to share the fabulous & incredible Wee Kitty cat litter packaging, which is produced by Li Pack Corporation Ltd, one of the manufacturing. Take a look of it first.

Wee Kitty Clumping Corn Litter, packaged with a cat shape stand up pouch

Is it eye catching & outstanding at the point of sales? I do think the packaging is very cute & lovely, it makes me think of my cat in the shop lol 

It's a cat-shaped stand up bag, with the easy-to-open resealable zipper on top as well as a transparent bottom. It allows buyers to preview the cat litter. Also, it's very easy for pet owner to keep the cat litter at home as the packaging bag is a reusable pet food container itself. Therefore, it's not only eye catching at the point-of sales, it's also user friendly & convenient for end-users. I think it's definitely a win-win packaging bag for Wee Kitty & pet owners. 

I think it's time for pet products producers,like pet food, pet treat, dog food, cat food, cat litter,etc, to re-think about how to be different in the market. Maybe they are too concentrated on ingredients or the internal value, but miss the importance of the pet product packaging.

BTW, It's the official video of Wee Kitty, a details video to show its cat litters & how user friendly the new packaging is. Enjoy it! i'm going to buy one for my cat :) And you?

Reference:
Refus and CoCo Online Shop: http://shop.rufusandcoco.com.au/p-159-wee-kitty-clumping-corn-litter.aspx
Li Pack Corporation Ltd: http://lipackhk.com

Impressive Jardin BiO' olive flexible spout pouch

Heineken 5L Big Can For Beer | Li Pack Co Ltd Bag In Box For Wine

Impressive packaging in 2012, but it's not new to you, right?
Ok, it's time to introduce 2013 packaging. Take a look of it.

Jardin BiO' 2L olive flexible spout pouch 

Isn't it more impressive & outstanding? In 2012 PLMA, the annual worldwide private label show, I saw this impressive oil packaging. Jardin Bio, a French natural foo company, replaced the traditional bottle oil packaging by a 2L flexible pouch with a tab. The new oil pouch performs much better than BIB & glass bottle in term of costs, convenience & sustainability. It is estimated that the new oil packaging pouch reduces wastes by 90%. I do like this packaging which is cost effective, eye catching, ease & convenience.

Campers & hikers must like it as it's very light & easy to carry. I believe this spout pouch will be the next generation of large volume liquid packaging pouch, such as, alcohol, wine, beverage, water, oil, etc.

Any other better liquid packaging recommendations to inspire me? :) Please share with me.

Reference:
Henieken: http://www.heineken.co.uk/
Jardin Bio': http://www.jardinbio.fr/
Li Pack Co. Ltd: http://www.lipackhk.com/

Ready To Drink Coffee Packaging Inspiration

UCC ready to drink coffee packaging

I'm a coffeeholics. without a morning cup of coffee, it's quite hard for me to wake up,especially in the winter. Living in one of the most busy cities, Hong Kong, I won't have time to making the coffee on my own. ready to drink coffee's my only option. 

It's my first time to try UCC's ready to drink coffee, it's not bad at all. It's sweet and smooth and smells like the stale coffee. 

Why do I try it? The reason is very simple - attractive coffee packaging. This UCC's coffee packaging bag is the most appealing and convenient packaging on the shelf. The packaging bag's made of plastics, called flat bottom stand up pouch or block bottom stand up pouch, but it's outstanding on the shelf due to the excellent printing and well-designed graphics on the coffee package. Even better than my imagine,it's very stable to stand up on it's own, which makes me easy to put it on my desk. If there is resealable zipper on the this packaging bag, it'll be perfect.

Now, I think flat bottom stand up pouch or block bottom stand up pouch is the win-win coffee packaging bag or solutions for both end-users & coffee suppliers.

Instructions of this ready to drink coffee

Guys, any good recommendations of ready to drink coffee? :)

References:
1.http://www.ucc.co.jp/

2.http://www.lipackhk.com/

The revolution in beverage packaging?

Spout Pouch, Pouchlink, Internal of Pouchlink
(Left To Right) 

"Pouchlink", the most innovative cold drinks vending system I have ever seen, designed by The Green Drinks Company.

It's a packaging on demand machine, which designed for packaging liquid based products. By making use of the latest vending technologies, it has a 4-10 times capacity than traditional drinks dispenser and less energy consumption. To optimize the operation of "pouchlink", spout pouch, which are easy to be filled, easy removed & replaced screw cap, light, easy to be stored, is the best and only choice for it.   

Now, some global brands such as Vimto, Sunkist uses this machine as it's cost-effective & eye-catching. Will the other global beverage brands such as, Coca Cola, Pepsi will try it? 

Will Spout Pouch be the next generation for beverage packaging?

If Pouchlink is success, spout pouch will definitely be the next generation of beverage packaging.

Reference:

Pouchlink:http://www.k6.co.uk/ http://www.thegreendrinkscompany.com/downloads.html

Spout Pouch:http://www.lipackhk.com

Kid's favorite: Squeezable Beverage Packaging

Emma likes it so much LoL

My uncle buys fruit juices & healthy drinks for Emma on a regular basis. Few weeks before, when he went shopping with Emma in Auckland, they're attracted by this bunch of kid beverage packaging as it was totally different and colorful.

This drinks package, called spout pouch, that's squeezable with a spout on top of the pouch.

The easy open & close spout allows Emma to drink the juice pretty easily while she's playing happily. Also, it's very light, which's easy for children to hold on their own safely. What do you think about this kind of kids' beverage packaging or baby food packaging? Love it or not?

Emma: Am I cute?

Packaging is everything!

Packaging is everything. Who doesn’t like awesome & innovative packaging? A product with better packaging is worth more in customers’ mind. To be a marketer, you should pay more attention about how you package your products. Selecting the right packaging for your products is a kind of philosophy. “Right” packaging makes a mid-range product be a premium products. Let’s consider the difference between the rival companies and Apple with a similar specification smartphone . For example, rival companies’ accessories are wrapped by tough plastics, which fully protect the products,yet,  it’s not user friendly. How about Apple? Apple’s well-designed packaging box, which allows customers to get the charge, USB cable, other accessories easily at one time. From packaging the product itself to packaging box, Apple provides an excellent user experience to customers. So, you know how important packaging is?

Tips for choosing the right packaging specifications

Packaging is not only the aesthetics, a “right” packaging can protect your products, deliver a message to your customers, build up your brand as well as make your products be more user-friendly, which is the major and the most important packaging’s function.

To design a package of your product, there are many and many factors should be paid attention and considered. Here is a simple checklist for you when you are designing your products’ packaging:

1.Barrier
2.Stiffness
3.COF
4.Sealing properties
5.Pollution resistance
6.Hot Tack
7.Formability
8.Puncture resistance
9.Mechanical Strength
10.Printability
11.Gloss
12.Opacity/Transparancy
13.Heat Resistance
14.Corrosion Resistance
15.Electrostatic Properties
16.Easy Tear
17.Easy Peel

To sum up, marketer should find a packaging which fulfills your requirements with a minimum of materials and costs.